What is Starbucks Odyssey?

Starbucks today unveiled Starbucks Odyssey, a new experience powered by Web3 technology that will offer Starbucks Rewards members and Starbucks partners (employees) in the United States the opportunity to earn and purchase digital collectible assets that will unlock access to new benefits and immersive coffee experiences.

Is Starbucks a third place?

“SStarbucks has always served as the Third Place, a place between home and work where you feel the warmth of connection over coffee, community and belonging. The Starbucks Odyssey experience will extend the Third Place connection to the digital world,” said Brady Brewer, Starbucks executive vice president and chief marketing officer.

Where is Starbucks located?

Its headquarters are in Seattle, Washington. Starbucks was founded by Jerry Baldwin, Gordon Bowker, and Zev Siegl, opening its first store in 1971 near the historic Pike Place Market in Seattle. The three Starbucks founders had two things in common: they were all coming from academia, and they all loved coffee and tea.

Why is Starbucks so successful?

The company’s success with its industry-leading Starbucks Rewards loyalty program, mobile payment and ordering, and Wi-Fi access in its stores has taught the company how to engage customers at scale to unlock opportunities using emerging technology.